Social Media Addiction
Final Deliverable
​The story follows Sodia, a character driven by the desire for fame, who begins participating in dangerous social media challenges, like the “blindfold challenge.” However, he soon finds himself overwhelmed by a flood of negative comments and metaphorically falls from grace. As he plummets, bystanders choose to film and post about his situation rather than offering any help, illustrating the unsettling impact of social media obsession on real-life empathy.
Intro
"Social Media Addiction" is a 2D animation in social media format, created by me and two team members in 2024, with a one-week production timeline.
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Our aim was to use an absurd and ironic style to exaggerate the phenomenon of social media addiction, extending the impact beyond just the addicted individual.
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Given that this short video was intended for social media, we focused on capturing viewers' attention within the first few seconds. To achieve this, we combined real-world scenes with doodle-style characters for a fresh visual appeal. The absurdity of the style resonates with audiences, while the video concludes with simple, ironic text, prompting viewers to reflect on societal trends and their own habits.
Process
Storyboard
Character Design
